This is Sports Marketing!

SPORTS MARKETING
Course #5160
Grades 9 – 12
Half Year, Half Credit

Welcome to Sports Marketing! This half-year course is designed for students with an interest in the sports industry and its related careers. Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Additionally, it has also made the Sports and Entertainment industries important parts of our modern economy. Fans and companies spend billions of dollars each year on sports, while entertainment is one of the largest exports the United States offers to the rest of the world. Utilizing the specific environments of both industries, students will be introduced to the basic marketing principles and components that are used in our economic system. The exploration of these principles will be studied and applied in an active, “hands-on” participative environment, through class projects, Internet simulations, and general classroom lectures. The class concludes with a 2 part final exam.

Course Topics:

• Introduction to Marketing Definitions
• Sport Consumer Behavior
• Marketing Research
• The Sport Product
• The Pricing of Sports
• Sports Promotion